Salah Eddine
EL MESLOUHI

PhD Student

PhD student in renewable energy research, experienced media buyer, and digital strategist bridging academic insights with commercial expertise.

About Me

Bridging academic excellence with commercial expertise across multiple domains

PhD Research

Conducting advanced research in renewable energy systems, focusing on sustainable solutions and energy optimization with cutting-edge methodologies.

Media Buying

Expert in digital advertising campaigns, PPC optimization, and performance marketing across multiple platforms with proven ROI results.

Digital Strategy

Bridging academic research with commercial applications, creating data-driven strategies for sustainable growth and innovation.

Selected Work

A showcase of projects spanning research, digital marketing, and strategic consulting

Performance MarketingPPCE-commerceROAS Optimization

Go-to-Market Strategy (MENA)

Executed a full-funnel advertising strategy for new e-commerce products in partnership with COD Network DWC LLC. Managed the entire campaign lifecycle, from audience discovery to scaling, achieving a profitable Return On Ad Spend and validating market entry.

Renewable EnergyResearch

Energy Optimization Research

PhD research on renewable energy systems optimization, focusing on efficiency improvements and sustainable implementation strategies with real-world applications.

PPC CampaignsPerformance Marketing

Media Buying Campaigns

High-performance digital advertising campaigns with advanced targeting, optimization strategies, and measurable ROI improvements across multiple platforms.

Data AnalysisStrategy

Digital Strategy Consulting

Strategic consulting combining academic research methodologies with practical business applications for sustainable growth and competitive advantage.

Tools & Technologies

Professional tools and platforms I use across research, marketing, and strategy

Research & Analytics

MATLAB
MATLAB
Python
Python
Google Analytics
Analytics
R Studio
R Studio

Media Buying & PPC

Google Ads
Google Ads
Meta Ads
Meta Ads
TikTok Ads
TikTok Ads
Snapchat Ads
Snapchat Ads

Design & Productivity

Figma
Figma
Trello
Trello
Notion
Notion
VS Code
VS Code

Let's Work Together

Whether you need research collaboration, digital marketing expertise, or strategic consulting, I'm here to help bring your vision to life.